'Words' by Jim
Your website needs PERSONALITY if you want to connect with your customer.
fig 1. Website copy*
* All the written content on a website
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
- Leo Burnett (advertising executive)
First impressions are the most important.
Attract your customers from the first click by confidently communicating your brand personality.
Every brand has a story, be sure to tell it well.
Give your guests the chance to peek behind the curtain and get to know you better.
What's the point in all this pizazz if your customer can't reach you?
Just because it's basic doesn't mean it has to be bland.
People see hype coming from a mile away.
I'll get rid of the gimmicks and really show them what you've got.
Save yourself the headache of being inundated with emails asking the same old stuff.
The 'frequently asked questions' section is a great place to add a little colour, flair, and personality.
Where your branding gets to bare its claws.
Top notch sales copy brings in the cash. Simple as that.
Bad at boasting?
Humblebrag just isn't your bag?
I can do it with class, not cringe.
want extra/additional pages not listed here?
I can do that too!
"Decide the effect you want to produce in your reader."
- Robert Collier (author, 'The Magic Word')
Bring out the BEAST in your branding.
fig 2. Branding*
* The emotional and psychological connotations of your business
What to say...
Define your brand identity and characteristics.
Communicate your core brand values (CBV’s).
Tell your brand’s story.
How to say it...
Identify the appropriate language to connect to your customer.
Define and refine your tone of voice.
Clearly convey your brand personality.
It's about the STORY you tell, not the stuff you sell.
fig 3. Media &
* communicating your message to your target customer via various mediums
"The man who stops advertising to save money is like the man who stops the clock to save time."
- Thomas Jefferson (3rd President & founding father of the USA)
Cost-effective, simple to make, easy to distribute... Sometimes the classics are classic for a reason.
I'll make sure your brochures aren't bog-standard or boring.
Get effective media coverage for your business.
Press releases can be tricky little critters. There's more to it than a killer headline. I'll make your pr newsworthy.
Your bread & butter of marketing. Newspaper, online, radio, tv, catalogue, magazine, directory...
Whatever your medium of choice, I'll be sure to raise your voice.
Need to sum up your brand message in a neat little bite?
Slogans are kind of my forté... not that I'm bragging!
(I might be bragging a little bit).
Always a simple and effective tool to add to your advertising arsenal.
I'll strip it back to the bare essentials and make that copy pop.
The sneaky way to add credibility to your brand.
I'll make sure your advertorial is the real article.
Making a promotional video?
Effectively communicating your message using an economy of words can be tougher than it sounds. You'll definitely need to go pro with this one.
Taglines are just like underappreciated mini-slogans.
If I can knock out a snappy slogan then it's a savvy bet that I can sort you out with a divine little tagline.
"On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."
- David Ogilvy (considered 'the father of advertising')
If you’re not METICULOUS with your content, then why should your audience care?
* A piece of informed writing in a newspaper, magazine, periodical, or online
fig 4. Articles &
No matter the subject, tone, angle, or target audience, I can cater the content to suit the brief.
Need me to sound like you? No worries, I'm versatile with my style.
If I'm not already knowledgeable on the subject then I can do my own research until I'm up to scratch.
Tight time-limit? Not a problem. I'll prioritise your brief so it's done by the deadline.
"Copy is a direct conversation with the consumer."
- Shirley Polykoff (pioneering advertising executive)
I do GREAT rates on rewrites
* Polishing your performance
fig 5. Rewrites*
Struggling with something that just isn't working out?
Can't put your finger on why a piece isn't falling into place?
I can perform word-surgery to bring your project back to life.
"Bringing copywriters in at the end of a process is like trying to put toothpaste back in a tube."
- John Steinbeck (author, 'The Grapes of Wrath')
Good copywriting is an ESSENTIAL investment, not an unnecessary cost.
* If it's written content you need, I can knock it up for you
fig 6. Whatever else
? ? ?
Got a big idea bouncing around your brain that doesn’t slot neatly into any of the above categories?
Great! I love a challenge and I’m a big fan of anything that’s out of the norm. Just get in touch so we can combine powers and create cool stuff together.